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Diane Von Furstenberg To Launch Fashion Jewelry Line

Aug 01, 2014 10:35 AM EDT
Diane von Furstenberg
(Photo : Getty Images/Rommel Demano)

After a hiatus of more than 30 years, Diane von Furstenberg is returning to the jewelry business.

The designer's collection, which consists of a wide range of necklaces, earrings, rings and bracelets, was created in collaboration with Haskell Jewels. Back in the early 1980s, Haskell chairman and CEO Frank Fialkoff oversaw von Furstenberg's jewelry license for all major department stores.

"We were in business together 30 years ago, and now we're back," von Furstenberg told WWD.

In addition to fine jewelry, von Furstenberg will also be producing some more affordable pieces. Items in this collection are priced between $68 and $628, which is much less expensive than those pieces von Furstenberg's high-end collection, Diane von Furstenberg by H.Stern, which can cost as much as $100,000.

"I still am doing fine jewelry, but people ask me for costume jewelry. They want to have the $300 necklace," von Furstenberg said.

But just because these pieces are less expensive, that doesn't mean they won't have the same DVF aesthetic as the higher-end products.

"I really love jewelry that makes noise and makes a statement. I also like fluidity in jewelry. It's all treated like fabric," von Furstenberg said.

The forthcoming collection will launch in the beginning of February (just in time for Valentine's Day!) in von Furstenberg boutiques, in addition to select other retail locations.

"The key to this line is that Diane touched every piece of it. 'I like it, I don't like it, I want it, make it blue, make it green.' And that's what makes it work," Fialkoff told WWD.

"From a real designer point of view, Diane, I feel, is one of the leading designers of today. We're hoping to get all of the stores that she's currently doing business with."

What do you think of von Furstenberg's decision to return to creating fashion jewelry? Share your thoughts with us in the comment section below. 

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