Miu Miu has partnered with performance artist Miranda July for the brand's eighth Miu Miu Women's Tales installment and on the brand's new app, entitled "Somebody," according to WWD.
July designed the "Somebody" app, which, true to Prada's paradoxical form, "is the antithesis of this utilitarian efficiency that tech promises," according to a press release and as reported on by WWD.
The app allows you to send a message to a recipient in a very unique way.
Instead of the intended recipient receiving the message, the person standing closest to the recipient will receive the message. The idea is that if you cannot deliver your message this geographically closer recipient will act as a stand in for you.
"'Somebody' works when you send a message to an intended recipient, a friend, a lover, a family member...," as Prada commented via a statement and as reported on by WWD.
"The message goes not to the intended recipient, but to the person geographically nearest in proximity to the intended recipient. The messenger, most likely a stranger, delivers the message verbally, acting as your stand in."
July also created a short film that was screened at Venice Thursday evening and highlights uses for the app that include breaking up, making up and we do not want to give the whole video away.
Check out the short film below. We are loving the creativity of it and cannot wait to hear your thoughts.
WWD highlighted some of those individuals that may give this app a test run as they are VIPs invited to the dinner Prada is holding Friday in honor of the whole artistic, digital mind-bender.
Those names include: Kirsten Dunst, Lena Dunham, Dakota Fanning, Felicity Jones, Edward Norton, Jenni Konner, Joel Cohen and Francesco Vezzoli.
What are your thoughts on Miu Miu's new app? What about the idea of launching the film along with the app?