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NYFW Spring 2015: Project Gravitas And JAG Models Celebrate Women Of All Sizes, Raise Awareness For Eating Disorders

Sep 12, 2014 11:30 AM EDT
JAG Models, Project Gravitas
(Photo : JAG Models, Project Gravitas)

On Sep 5, JAG Models and Project Gravitas hosted a very special New York Fashion Week party at entertainment mogul Amy Sacco's exclusive venue No.8 to raise awareness for positive body image in the fashion industry.

Each month, Project Gravitas celebrates inspiring women in their monthly "Women of Gravitas" campaign where proceeds of a selected dress benefit that month's charity of choice. For September, the socially-conscious brand celebrates the women of JAG Models and the National Eating Disorders Association(NEDA).

In 2007, the Council of Fashion Designers of America (CFDA) formed a health initiative to address what has become a global fashion issue: the concern about whether some models are unhealthily thin, and whether or not to impose restrictions in such cases. JAG Models is the first agency devoted to catering to women of all sizes together,without putting them into departments based on size.

Co-founders Jaclyn Sarka and Gary Dakin, former Ford Model agents, have been in the industry for a combined 25 years and represent some of the industry's top talent. Never ones to take no for an answer, or stick to conventional representation, they have placed women in editorials and covers of such esteemed publications as Vogue, Elle, V, and Harper's Bazaar.

JAG Models Wendy Brook, Georgina Burke, Kamie Crawford/ BFA NYC


"JAG Models was created with the concept that women of all sizes should be celebrated for their uniqueness and beauty without putting labels on them," says Dakin. "For this reason, one among many, we are honored to work with Project Gravitas because they offer the same beautiful dresses for women from a 0 on up through plus sizes which, in itself, is revolutionary in a world that seems determined to put labels on women."

Project Gravitas also designs and manufactures the "Perfect Dress" in New York City's Garment District with the aim of giving every womana confident sense of self. All of the dresses are made of luxury fabrics with patented figure-flattering, built-in shapewear.

"Gravitas is about seeing the best in ourselves -and fashion has a powerful role to play in how we take on the day.It takes courage to let go of our insecurities and recognize that it is not about fitting into a dress, but finding the dress that finally fits you, says Lisa Sun, Founder & CEO of Project Gravitas For New York Fashion Week. "We are proud to partner with JAG Models and NEDA because every day, they are promoting the power of positive self-image and reminding us that we are more than a number. "

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