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Sachin & Babi Launch E-Commerce Site

Sep 25, 2014 06:10 PM EDT
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Sachin & Babi
(Photo : Sachin & Babi/Website)

Sachin & Babi has relaunched its website that includes an e-shop, which was built with Shopify, WWD reported.

"Everything is streamlined," stated creative director Babi Ahluwahlia, in regards to the look of the site, to WWD.

"We want to broaden our audience, and we're excited to be able to connect directly with our customers... We want to know what pieces they're responding to and loving right off the bat."

The e-commerce site debuts with the brand's fall collection along with a shoppable video in collaboration with Cinematique.

Take a look at the video and let us know our thoughts.

Earlier this month, Very Exclusive, a new fashion e-commerce site, announced its plan to launch during London Fashion Week in February and specializes in selling designer and high street labels while offering a three-month payment plan, WWD reported.

VeryExclusive.co.uk will offer an array of products, including: clothing, footwear, accessories and beauty and is ran by My-wardrobe.com founder Sarah Curran and backed by Britain's Internet shopping "titan" Shop Direct, WWD noted.

"We'll be looking to offer a curated edit, along with our favorite must-have pieces of each collection that will fit perfectly into every woman's wardrobe," stated Curran, who was brought on board to Shop Direct last year to accelerate the development of its luxury strategy, to WWD.

"The site itself will provide a rich editorial experience that will guide women through the season's collections, trends and key looks."

Some of the brands that are set to be featured on the site, include:

Marc by Marc Jacobs, McQ Alexander McQueen, Red Valentino, Carven, Kenzo, See by Chloe, Vivienne Westwood Anglomania and J Brand Jeans.

What are your thoughts on Sachin & Babi relaunching their website with an e-commerce focus? Do you think that all brands need to be multi-channel retailers?

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