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Cara Delevingne For DKNY Ad Campaign Took To Instagram To Cast Models

Sep 30, 2014 07:10 PM EDT
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Cara Delevingne X DKNY
(Photo : Fashionista/Twitter)

Cara Delevingne and DKNY went to Instagram to source models for the ad campaign for their upcoming collaboration.

Three guys and three girls that were found via Instagram grace the ad campaign along with Delevingne and range from a model, photographer and a graphic design student, Fashion Gone Rogue reported.

The campaign was shot by Christian MacDonald, and the Cara for DKNY collection is slated to be released in October.

Delevingne is not new to social media, which is why this strategy for sourcing models seems like a natural fit for her collaboration with DKNY.

For Vogue's iconic September issue, Delevingne was on the cover along with Joan Smalls and Karlie Kloss. The trio appeared together on the cover of Vogue's September issue and were touted as The Instagirls because of their countless Instagram followers.

"Models of the moment in the clothes of the season," the cover read.

Although modeling is what Delevingne is known for, she is working to enhance her acting portfolio.

Earlier in September, Variety first reported that Delevingne had been cast to play Margo Roth Spiegelman in the film adaptation of John Green's young adult favorite "Paper Towns."

Green later took to Twitter to confirm the news.

"VERY EXCITING ANNOUNCEMENT! @Caradelevingne will play Margo Roth Spiegelman in the Paper Towns movie," he wrote.

"Cara Delevingne's audition blew everyone away (including me!) and she understands Margo profoundly. I am so excited!," Green wrote in another tweet.

Delevingne will star alongside Nat Wolff, who also starred in the hugely popular adaptation of Green's "The Fault In Our Stars," which grossed $280 million worldwide.

What are your thoughts on DKNY leveraging Instagram to find models their collaboration with Delevingne? Do you think we will be seeing more social media and more specifically Instagram models popping up within mainstream brands?

FOLLOW: Cara Delevingne, DKNY, Ad Campaign

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