On Dec. 3, Burton Snowboards revealed its custom designed uniforms to be worn by the U.S. Olympic Snowboarding Team during the upcoming 2014 Games in Sochi.
The launch event, held at Burton's SoHo store in New York City, brought out the who's who in fashion and snowboarding where guests snacked on casual hors d'oeuvres, including mini grilled cheeses and drinks in plastic cups.
Jake Burton Carpenter founded Burton in Vermont in 1997 and its gear is now sold all over the world. The 2014 Olympics will be the third time the brand has designed the U.S. team uniforms.
"The jackets are all cut from different points on the marker, so no two jackets will be the same," Chief Creative Officer Gred Dacyshyn told Fashionista. "They'll all have an individual quality, which has always been my goal: for them to look like a team, but not look like clones of each other."
The collection also includes a variety of beanie hats, corduroy-like pants, henleys and gloves, which are what Dacyshyn describes as having "a little bit of a Vermont hippie vibe."
To see more looks from the collection, visit complex.com.