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Bottega Veneta Reveals Ad Campaign Photographed By Nobuyoshi Araki

Dec 30, 2014 01:09 PM EST
Bottega Veneta Runway 2014
(Photo : Getty Images/Pier Marco Tacca)

Model Saskia de Brauw appears hand-in-hand with male model Sung Jin Park in Bottega Veneta's spring 2015 ad campaign. Japanese photographer Nobuyoshi Araki shot the images in Tokyo.

"More than simply provocative, Araki's images have a powerful honesty and human poignancy that make them unforgettable," the brand's creative director, Tomas Maier, told WWD

"He has his own visual language, which I was very excited to see translated to the collection," Maier added.

You can view an image from the ad campaign here.

The campaign is set to launch in the February issues of international fashion magazines.

Other renowned photographers — including Ryan McGinley, Pieter Hugo, Nan Goldin, Stephen Shore and David Sims — have also shot ad campaigns for Bottega Veneta.

In related news, back in October, Maier opened his first eponymous boutique in Manhattan. The New York location utilizes 2,800 feet of selling space featuring his entire lifestyle concept, oak floors, bronze details and display pieces designed by Maier himself.

"We wanted to open here for a long time," Maier told WWD back in October. 

"In all the three stores we have had [Palm Beach, East Hampton and Miami, which has closed], we always had New York clients," he added. "So it was important to have a store in the city. Thanks to our joint venture, we are now able to do this."

Maier didn't comment on the Manhattan store's sales projections, but they are expected to be higher than his other locations in Florida and the Hamptons, which do not present year-round opportunities for sales. 

The main floor of the boutique also features many accessory collaborations — including one-of-a-kind rope mirrors created by Christian Astuguevieille, semiprecious earrings from Maier's friend Osanna Visconti, semiprecious beaded necklaces by Florian and hats by Mühlbauer. Additionally, there is a display of candles created in collaboration with Diptyque.

FOLLOW: Bottega Veneta, spring 2015 ad campaign

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