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Louis Vuitton Named 2014 Luxury Marketer Of The Year

Dec 31, 2014 11:00 AM EST
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Louis Vuitton October 2014
(Photo : Getty Images/Pascal Le Segretain)

Luxury Daily named French leather goods maker Louis Vuitton the 2014 Luxury Marketer of the Year.

The award is based on "a strong ability to keep their presence known through efforts spanning print and online, maintaining key placement in important fashion publications and speaking directly to their audience through social media," according to the publication.

Hermès was awarded the runner-up spot on this year's list, followed by second runner-up Dior.

This was Louis Vuitton's first year with new creative director Nicolas Ghesquière at the helm. The brand's print campaigns took a more simplified approach under the new direction that still felt on-brand.

Ghesquière recruited photographers Annie Leibovitz, Juergen Teller and Bruce Weber for his fall 2014 advertising campaign, entitled "Series 1."

Louis Vuitton's print ads appeared in fashion publications worldwide this year, as well as in display ads online. Additionally, the brand's ads took the back cover position in a number of publications throughout the year, including W's November gift-themed issue.

Ghesquière also collaborated with Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo in 2014.

Louis Vuitton's parent company LVMH reported a 4 percent growth in revenue, rising to $26 billion for the first nine months of the year, according to Luxury Daily.

Runner-up Hermès reported an 8.1 percent increase in first half net profits in 2014. This growth has been attributed to increased profits and stronger sales in the U.S. and Japan.

Hermès — like Louis Vuitton — is also facing a transition, with Nadège Vanhee-Cybulski stepping in as creative director. His first collection will show in March 2015. Christophe Lemaire previously filled the role.

Second runner-up Dior publishes to its online magazine DiorMag almost daily, sharing brand news, campaign efforts and archival images.

The brand also extended its social video reach by hosting its films on a branded site, DiorTV.

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