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Wearable Technology Fashion: Intel, Opening Ceremony, CFDA, Barneys New York Collaborate on Smart Bracelet

Jan 07, 2014 01:38 PM EST
Diane von Furstenberg
(Photo : REUTERS/Carlo Allegri) Intel Corp. revealed that it is partnering up with the Council of Fashion Designers of America, Barneys New York and Opening Ceremony on a project related to wearable technology.

The popularity and availability of wearable technology, such as Google Glasses and smart watches, is on the rise, but these innovative devices are generally lacking in the fashion department.

But that's all about to change thanks to a collaboration between some key fashion industry members and a technology giant.

On Monday, Intel Corp. revealed that it is partnering up with the Council of Fashion Designers of America, Barneys New York and Opening Ceremony on a project related to wearable technology, WWD reported.

The result of this innovative project will be a smart bracelet designed by Opening Ceremony that will be available at Barneys. Details about what the piece will look like, what it will be used for and when it will be unveiled have not yet been disclosed.

"The first big story [from the Consumer Electronics Show 2014] is the real inflection point for wearable devices," Accenture's John Curran told the Financial Times.

"It is about these devices moving from niche applications and early adopters into much more mainstream products."

Looking further into the future, Intel plans to work with the CFDA to develop new products by teaming developers of technology and the latest hardware and software with members of the CFDA.

"Wearables are an area that we are pursuing," said Ayse Ildeniz, vice president of business development and strategy for Intel's new devices group.

"Most of it comes from technology companies, and we see these as very personal things. We thought the fashion industry should be in the driver's seat."

This isn't the first time key players in the fashion and technology industries have teamed up to work on a wearable technology-related project though. Back in September 2012, Diane von Furstenberg, CFDA chair, collaborated with Google to accessorize some of the models in her spring 2013 runway show with Google Glasses. 

FOLLOW: Wearable Technology, Designer Collaboration, CFDA, google glasses, Diane Von Furstenberg

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