Actress and Dior spokeswoman Marion Cotillard has just teamed up with Chopard to design jewelry using ethically sourced colored gemstones.
"You design while thinking of the people who work on extracting the stones, so it's a totally different energy," Cotillard told WWD about the humanitarian designing process. "Why should the creation of dreams and luxury turn into a nightmare for the people who are providing the raw material?"
Two years ago, Cotillard became the first actress to wear the Green Carpet Collection on the red carpet at the Cannes Film Festival in France. The actress is set to unveil the bracelet and necklace she created at the next edition of the festival in May. Chopard has been an official partner of the Cannes Film Festival since 1988, British Vogue reported.
Cotillard's Green Carpet Collection includes beautiful opal stones sourced from a family-owned mine in Australia.
"It's the first step in the new direction of the journey, which will take us into colored gemstones, and the opals are the first baby step. Because, in the colored gem industry, there is no standard," Livia Firth, creative director of brand consultancy Eco-Age — which has partnered with Chopard for the Green Carpet Challenge beginning in 2013 — told WWD.
Firth also just executive produced a documentary about the negative impacts of fast fashion, entitled "The True Cost."
"It's really a journey into fast fashion and, I'm not sure how to say it politely, but basically how f---ed up this whole thing is. Things are complicated and murky and totally unjust and wrong, so it's a big call to reform, a big call to consumers to try to take a step back and start consuming maybe a bit more consciously," Firth told WWD.
"If fast fashion didn't exist, we wouldn't be talking about ethical fashion and ecological fashion," she added.