With less than a month until New York Fashion Week kicks off, Tommy Hilfiger has finalized his show plans.
The designer announced that he plans to return to the Park Avenue Armory in Manhattan to present his women's runway collection on February 10 at 11 a.m.
In addition to presenting his latest collection, Hilfiger will also introduce the first runway show InstaMeet. For his InstaMeet - which is essentially a gathering of local Instagrammers who want to exchange tips, take photographs together or discuss their favorite filters - Hilfiger has invited 20 New York City-based Instagrammers into his show space to capture the environment of the presentation. Hilfiger will also collaborate with two influential local Instagrammers, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto). These two members of New York City's Instagram community will join the designer on-site for his show. The hashtag to use is #tommyfall14 for the show and #nyfwinstameet for the InstaMeet.
"We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show," Avery Baker, chief marketing officer of the Tommy Hilfiger Group, told WWD before adding that the InstaMeet will provide well-established Instagrammers the opportunity to share their artistic imagery of Hilfiger's show.
Earlier this month, a slew of other New York designers made major announcements about their upcoming runway shows as well. Diane von Furstenberg and Michael Kors confirmed that they both plan to exit The Theatre at Lincoln Center and will instead hold their shows at Spring Studios in New York City's TriBeCa neighborhood. Von Furstenberg's show is scheduled to take place at Spring Studios on February 9 at 5 p.m., and Kors plans to show at the venue on February 12 at 10 a.m.
Vera Wang also confirmed that she will show at the Dia Center for the Arts in Chelsea on February 11 at 11 a.m., and Alexander Wang announced that he plans to move his show to Brooklyn.