Did you know the waxing and nail salon market in America grosses $11 billion annually? It's also growing at nearly 8% each year, and you might be surprised to know why. One reason for the growth is that men are tapping into the art of waxing and coming out smoother than ever. While some call it 'Manscaping,' others call it just following the celebrity trends. Either way, the art of men getting waxed is here, and it's here to stay.
Katherine Goldman, a celebrity waxologist and owner of the Stript Wax Bar says, "Men today are getting waxed for a variety of reasons. "It's been a growing trend for several years and it's just becoming increasingly more popular. The more men that learn about their waxing options, the more that opt to have it done," she explained. Check out these four reasons why men are going under the strip.
Aesthetics. Most men who get waxed do so because many like the visual effect. "Waxing offers a smooth and clean look that men themselves prefer. Many men and women alike, feel that men look more attractive when they have been waxed," Goldman said.
Preferences. Some men are getting waxed because there are women who prefer the hairless look. "If they have a wife, girlfriend, or significant other who prefers the waxed look, then there is a good chance a man will opt to have it done regularly," the wax expert told us.
Career. There are many men who are waxed because they need to be for work purposes. "We get a lot of guys who are bodybuilders and want to showcase the hard work they have been doing. There are many male actors, athletes, performers and entertainers who wax on a regular basis," Goldman revealed (she just can't name who, bummer!).
To Understand. Believe it or not, there are men who try waxing so that they can gain a better idea of the process that the women in their lives go through! "It gives men a new perspective on what is involved in looking great and keeping up on it," the celebrity waxologist shared.
Has your man opted to get a wax yet? Tell us with a note below!