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Fendi Opens Store In Miami's Design District, Unveils New Architectural Concept

Nov 02, 2015 03:14 PM EST
Fendi's spring/summer 2016 collection on the runway in Milan
(Photo : Getty Images/Pietro D'Aprano ) Fendi's spring/summer 2016 collection on the runway in Milan

Fendi just debuted a 5,400-square-foot, two-story store in Miami's budding Design District. Architect Johanna Grawunder teamed up with the Italian fashion house to create a new concept that combines design and art.

"We've had our Fendi Casa showroom in the Design District for 10 years, and here is where we sell our home collection the most," Pietro Beccari, chairman and chief executive officer of Fendi, told WWD. "There's been a big retail development and we are happy to be a part of it. We are in a preeminent central area and in a historical building."

The new retail location offers Fendi's menswear and womenswear collections — as well as fur, handbags, shoes and accessories. The interior features exposed brick walls and an industrial cement floor. According to WWD, the shop has white textured stucco walls and fluorescent blue stairs leading up to the second floor. 

The Fendi store exterior also has fluorescent blue lighting, which is combined with green UV lighting and polished stainless steel. 

"Johanna is an expert with lights and she has her own special phosphorescent paint, which allowed her to amplify Miami's colors, adding a pop touch to the store," Beccari said about working with the storied architect. 

Fendi already controls two stores in Florida — in Aventura and Bal Harbor. 

Fendi also just finished construction on its first branded real estate project in the same city, which is entitled the Miami Château Residences. 

"Our Fendi Château Residences have just been completed and the 54 apartments are all sold out, and they cost between $8 million and $25 million. Owners come from all over the world, ranging from Greeks, Mexicans and Taiwanese to Thai and Chinese," Beccari told WWD.

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