Accessories and home goods brand Echo recently announced its partnership with nonprofit organization Together We Rise to launch the third annual Share The Warmth Campaign.
The campaign is an initiative that both brands have partnered on previously, this year being the second. The Share The Warmth campaign is an initiative that benefits young women who are transitioning out of the foster care system.
To celebrate the holiday season campaign initiative, Echo threw a festive benefit event on Nov. 18 at the Refinery Hotel in Manhattan.
For every attendee at the event, a cold weather care package of Echo items that included one knit hat, a pair or gloves and a warm scarf, was donated to a young woman in need.
The campaign kick-off party featured a table of plaques, each honoring an exceptional young women who had recently transitioned out of the foster care system. Along with naming the university that each young woman attended, which included schools like University of California Davis and Loyola Marymount, each placard accounted the girl's personal story and included her goals for the future.
The Share The Warmth Campaign will be running from Nov. 18 through Dec. 24. For each hat, scarf or pair of gloves purchased on Echo's website during this time, a comparable cold weather item is donated to Together We Rise. The products will then distributed throughout a network of foster care systems across the country.
"As Echo has been ran by our family for over 90 years, we strongly believe a sense of family is invaluable to the lives of young women," stated Echo's Vice President of Communications Lynn Roberts in a press release.
"By donating gloves, hats and mufflers this holiday season, we hope to bring some comfort and warmth to those in need," said Roberts.
For those looking to Share The Warmth this holiday season, Echo's selection of hats, gloves and scarves are available to purchase on their site.