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Madewell Previews Fall/Winter 2016 Collection, Adopts See Now, Buy Now Concept

Jul 13, 2016 04:22 PM EDT
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Madewell
(Courtesy/Madewell)

Just more than a week before its fall/winter 2016 collection hits stores, Madewell released a preview of the offering simultaneously to press and customers. This move is in line with the industry shift toward the see now, buy now concept many other brands have adopted in recent months.

The collection, which will be available in stores on July 26, features new takes on throwback, 1970s-inspired shapes like cropped flares and high-rise bottoms, as well as pretty lace details, denim and outerwear.

"Specifically for fall 2016, we drew inspiration from the 1970s. In denim, it manifested into cropped flares and higher rises. For the rest of the line, we played with texture by layering on suede, shearling, velvet, corduroy, etc," Madewell head of design Joyce Lee said in a statement.

"Denim is at the core of everything we do, so when the team and I start to design a new collection, we start with newness in denim details, silhouettes and washes. The denim-first approach allows us to focus on the grounding pieces of our girl's wardrobe. From there, we build the collection around what she will wear with these pieces, always keeping in mind versatility and what feels fresh," Lee added.

Madewell first announced its decision to shift to the burgeoning direct-to-consumer retail structure back in late March.

Other brands to adopt the see-now, buy-now concept or opt to host consumer-focused runway shows include Preen, Sibling, Michael Kors, Banana Republic and many more.

Click through the slide show above to see Madewell's fall 2016 collection. 

FOLLOW: Madewell, Fall/Winter 2016, See Now Buy Now

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