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Rihanna Wants to Design Her Own Fashion Line: 'It's Not All Down to My Voice'

Feb 19, 2014 09:27 AM EST
(Photo : REUTERS/Gonzalo Fuentes)

Rihanna might have made a name for herself as a singer, but the Barbadian beauty doesn't want her voice to be the only thing she is known for.

She hasn't revealed too many details just yet, but Rihanna has announced that she wants to launch her own fashion line, British Vogue reported.

Although the singer recognizes the popularity of her music, she also believes that fashion has played a major role in the success of her career.

"It's not all down to my voice," she said.

"There's people with way more talent than I when it comes to singing; bigger voices. But people want to know who you are. Fashion is a clear indication, a way to express your attitude, your mood."

The idea of Rihanna launching her own clothing line isn't as far-fetched as some might think. The pop star has previously created collections for two fashion labels. In 2011, Rihanna designed for Emporio Armani Underwear and Armani Jeans, and then she also collaborated with high-street brand River Island by co-designing a line with Adam Selman. As a part of this collaboration, Rihanna designed three separate collections for the brand, with her last one landing in stores back in November.

"The collection is casual, chic, flirty and for all body types," Rihanna told Grazia Daily of her fall 2013 collection.

"I wanted all girls to really want to wear this and be comfortable in it but still feel edgy. I wanted the character to come out in the clothes without trying too hard."

Rihanna's fashion industry experience doesn't stop there though. She is currently the face of Balmain and also has a slew of designers who are fans of her work, including Tom Ford, Alexander Wang and Peter Dundas.

"There is no one else that excites me more," Wang told Vogue.

"It's raw, it's smart, it's everything pop culture needs to move forward." 

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