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Madewell Launches Denim Every Day Program Featuring Limited-Edition Pieces, Collaborations

Jul 26, 2016 12:43 PM EDT
Denim Every Day

To coincide with the launch of its fall collection, Madewell debuted a new program on Tuesday dedicated to denim.

Titled Denim Every Day, the program will highlight one new denim item per day for 24 days. Pieces will be announced every day at and through Madewell's social channels, including Instagram, Twitter, Facebook and Pinterest.

"We are celebrating the launch of fall denim in a way we have never done before - after the initial release of our core collection, we will continue to unveil a new denim-inspired item each day for 24 days. Tune into Madewell's Instagram for limited-edition collabs and one-of-a-kind pieces, all of which are exclusive to Madewell. Thinking out of the box and reimagining how denim could be used for this program was a lot of fun for my team. It was a sky's-the-limit process that  allowed us to use denim to create some of our favorite things - think furniture, sneakers, art and even a candle," Joyce Lee, Head of Madewell design, said in a press release.

The first featured item is a pair of denim Madewell x Vans sk8-hi slim, high-top sneakers, available for $70 (featured in the slide show above). Upcoming items featured in the program include a customizable jean jacket, a denim chair, maternity jeans, a denim jumpsuit and more.

As for Madewell's fall collection, it features new takes on throwback, 1970s-inspired shapes like cropped flares and high-rise bottoms, as well as pretty lace details, denim and outerwear.

"Specifically for fall 2016, we drew inspiration from the 1970s. In denim, it manifested into cropped flares and higher rises. For the rest of the line, we played with texture by layering on suede, shearling, velvet, corduroy, etc," Lee said in a statement.

"Denim is at the core of everything we do, so when the team and I start to design a new collection, we start with newness in denim details, silhouettes and washes. The denim-first approach allows us to focus on the grounding pieces of our girl's wardrobe. From there, we build the collection around what she will wear with these pieces, always keeping in mind versatility and what feels fresh," Lee added.

Click through the slide show above to see some of the pieces from Madewell's Denim Every Day program. 

FOLLOW: Madewell, Denim, Retail

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