Alexander Wang, Alber Elbaz and Nicolas Ghesquière are among 111 high-profile fashion designers and other industry insiders who are voicing their support of Apple in its IP court case with Samsung, according to British Vogue.
Apple has been fighting Samsung since 2012, when it accused the South Korean company of copying three of the main design elements of the iPhone: the rounded-corner front face, its bezel and its app-icon grid interface.Samsung has been ordered to pay Apple $1 billion but has managed to reduce the amount owed to $548 million through a series of appeals.
The 111 industry professionals signed an amicus brief — a document filed by people who aren't directly involved with a case but have a strong interest in its outcome — that was filed on Thursday. Those who signed the brief fear if Samsung's appeal is successful, it will be easier for brands to violate patents in the future.
"Those who have signed the brief have a serious concern about what's happening with Samsung, and they are also completely dedicated to design as a way of achieving business success. Apple is obviously a prime example of that and in that regard they are aligned with Apple. But I think it was important to those individuals who signed the brief that design is properly positioned in this major case," industrial designer Charles Mauro told Business of Fashion.
Apple and Samsung are slated to return to court on Oct. 11.
Earlier this summer, Apple teamed up with Farfetch to debut a new music channel.
As part of the partnership, Farfetch integrates Apple music onto its website and mobile app. The new channel, which launched in early July, features two sets of playlists, "Songs from the Shoot" and "#TuneTuesdays."
The "Songs from the Shoot" playlist are based on the music played during editorial shoots, and the playlist for "#TuneTuesdays" are curated by Farfetch editors every week and are inspired by current themes and events.