Alexander Wang has successfully sued multiple defendants who have been selling counterfeit versions of his products.
According to WWD, Wang has been awarded $90 million in damages by the U.S. District Court for the Southern District of New York in a trademark counterfeiting and cybersquatting case titled Alexander Wang, et al. v. Wang Bao D/B/A Alexanderwangroccobag.com, et al.
The designer sued almost 50 defendants who collectively run 459 websites that have been selling the counterfeit Alexander Wang handbags, footwear, apparel and accessories.
"The company takes its intellectual property rights very seriously. Protecting our brand requires maintaining constant vigilance on a global scale, as well as taking proactive measures such as sending cease and desist orders directly to domestic and foreign counterfeiters as well as contacting web site servers that host counterfeit sites. The creativity and originality of our designs are the foundation upon which the company is based," Dennis Wang, chief principal officer of Alexander Wang Inc., said in a statement.
"Since the launch of the brand in 2005, we have collectively devoted an incalculable amount of resources - time, money, and hard work - toward creating a trademark that is distinctive and uniquely our own. I am very pleased that the court recognized this and decided in our favor," he added.
Despite this victory, Wang isn't likely to get the full $90 million the court awarded him because the owners of the domain names are almost impossible to trace.
"The court system regularly awards very large amounts for the symbolic significance, as a means of deterring other individuals and parties. In other words, Alexander Wang is unlikely to receive $90 million," the spokesman said.
Earlier this month, it was reported that Wang is among 111 high-profile fashion designers and other industry insiders who are voicing their support of Apple in its IP court case with Samsung.
Apple has been fighting Samsung since 2012, when it accused the South Korean company of copying three of the main design elements of the iPhone: the rounded-corner front face, its bezel and its app-icon grid interface.
The 111 industry professionals signed an amicus brief — a document filed by people who aren't directly involved with a case but have a strong interest in its outcome — because they fear a victory for Samsung will make it easier for brands to violate patents in the future.