Fashion Times The Latest News, Features and Trends from the Fashion World
Jul 24, 2017 Last Updated: 22:43 PM EDT
Fashion News

Project Show Director Kelly Helfman Talks SS 2017 Trends: Shop Denim, Activewear, Lingerie Now

Aug 22, 2016 05:32 PM EDT
Project Tradeshow

Project, a contemporary fashion tradeshow that takes place every August and February, wrapped up last week in Las Vegas and gave attendees a sneak peek at some of the hottest men's and women's brands and their spring/summer 2017 collections.

Following the show's conclusion, we chatted with Kelly Helfman, show director of Project Women's, to discuss what trends she noticed on the show floor for the upcoming spring/summer 2017 season.

Helfman noted that accessories are a big focus for the season, and backpacks, fanny packs and saddle bags were among the most popular items at this season's show.

"The girl is still spending all of her money on accessories. She'd rather have throwaway clothes and invest in her shoes or handbag or jewelry," she told us.

Helfman also stated that festival fashion is still hugely popular, and she was surprised that the 1990s rocker-chic trend didn't have a stronger showing at Project this season.

"I was expecting to see more of the rocker trend. I've been hearing it's coming back — holey rock T-shirts with bands on them, more ripped jeans, more flannels. I thought we were done with the festival bohemian girl, but it's actually staying. She's still here. The rocker is going to emerge, but it's not quite there yet," she said.

To see what other items dominated Project last week and to get Helfman's take on each one, click through the slide show above. You can also click on each item pictured to purchase it and start rocking spring's hottest trends before everyone else. 

FOLLOW: Project Tradeshow, SS17, Trends

© 2015 All rights reserved. Do not reproduce without permission.

Popular Now


About Us | Privacy Policy | Terms & Conditions | Contact Us

© 2017 IBT Media Inc. All rights reserved.
Your Privacy Rights
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fashion Times.