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Hailey Baldwin Stars In Ugg Classic Street Advertising Campaign [SLIDE SHOW]

Aug 24, 2016 02:26 PM EDT
Hailey Baldwin

Hailey Baldwin has had a busy year, and she's showing no signs of slowing down.

The 19-year-old model's latest gig is an advertising campaign for Ugg. Baldwin was tapped by Ugg to launch the next evolution of the brand's iconic Classic Boot silhouette.

The new Classic Street collection, which consists of five styles ranging in price from $150 to $300, has an edgier, more modern look than what consumers typically associate with Ugg.

 @ugg by @mrmikerosenthal _

A photo posted by Hailey Baldwin (@haileybaldwin) on

"I love Ugg and remember being really excited the first time I ever got a pair because all of my friends had them they were really cool. Basically if you didn't have Uggs, you weren't as cool. I love the Classic Street collection because it's a little bit more wearable. It's not just for inside the house, it's actually something you want to be out on the street in and incorporate as part of your everyday outfit. Working with a brand my friends and I have always worn and loved is awesome, especially as this collection shows how far Ugg has evolved. If I had to sum up Ugg in three words it would be classic, comfortable and cool," Baldwin said in a press release.

"Hailey's edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection. Her fun and youthful perspective showcases new, modern and fresh ways to wear Ugg outside," added Alice Hampton, senior director of global public relations for Ugg.

Baldwin was introduced as the face of Ugg's new Classic Street collection at a party at The Beach at Dream Downtown on Tuesday. 

Click through the slide show above to see images from Baldwin's Ugg campaign, which was shot near Venice Beach by Mike Rosenthal.

FOLLOW: Hailey Baldwin, Ugg Classic Street, Ad Campaign

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