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Jul 25, 2017 Last Updated: 21:35 PM EDT

Marc Jacobs Moves NYFW SS17 Runway Show Time And Venue

Aug 29, 2016 01:44 PM EDT
Marc Jacobs
(Photo : Getty Images/Fernanda Calfat)

Marc Jacobs has changed the time and venue of his upcoming New York Fashion Week runway show.

Jacobs typically shows at the Park Avenue Armory at 6 p.m. on the last day of NYFW, but this season, he will show at Hammerstein Ballroom at 2 p.m. on the final day.

A representative for Jacobs told WWD the brand was able to move the show to an early time slot because Hammerstein Ballroom was more flexible than Park Avenue Armory, and because Ralph Lauren and Calvin Klein — who typically show on the last day of NYFW as well — had left the day wide open, Jacobs thought it was more polite to show at 2 p.m. instead of 6 p.m. No other details about the show were revealed.

In related news, Jacobs recently teamed up with MTV on a capsule collection, which launched just days before the VMAs on Sunday.

The collection is an extension of Jacobs' resort 2017 collection, which featured several 1980s-inspired pieces with MTV's logo, and is available for pre-order now through Aug. 30 on and at Marc Jacobs stores worldwide. The collection features a cashmere knit sweatshirt, embroidered T-shirts and sweatshirts and tote bags.

_ @RitaOra wearing Marc Jacobs Fall '16 in our #IWantMyMJTV photo booth at the #VMAs ☄ A video posted by Marc Jacobs (@marcjacobs) on

As part of the collaboration, as guests walked the red carpet at Sunday's awards show, they were able to take photos in an #IWantMyMJTV Instagram booth.

Click here to pre-order items from the Marc Jacobs x MTV collaboration.

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