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Bloomingdale's Launches Snapchat Initiative To Celebrate Fall 2016 Campaign

Aug 30, 2016 03:07 PM EDT
Bloomingdale's Snapchat
(Photo : Courtesy/Bloomingdale's)

To celebrate its 100 percent Bloomingdale's fall 2016 campaign, the department store is launching a nationwide in-store Snapchat "Swipestakes."

From Sept. 3 through Sept. 5, Snapchat users are eligible to win a slew of prizes — including tickets to a Maddie & Tae concert or Rebecca Minkoff's fashion show, gift cards and fall merchandise — by taking a selfie, using the hidden Bloomingdale's Snapchat filter and direct messaging the picture to Bloomingdale's.

The fall campaign, which was unveiled last week and will be installed in the windows of Bloomingdale's 59th Street flagship on Sept. 1, features a collaboration with NYC-based artist Greg Lamarche. The campaign showcases Lamarche's signature collages alongside Bloomingdale's 100 percent exclusive merchandise.

"Bloomingdale's is excited to join forces with renowned artist Greg Lamarche for our fall 2016 100% Bloomingdale's campaign. Each season, we look to broaden our roster of 100 percent Bloomingdale's collaborators — from designers to performers to athletes — in an effort to create both exclusive merchandise and experiences that our customers won't find anywhere else. Greg's dynamic artwork brings a playful energy to our Fall campaign and creates the perfect backdrop for the season's top trends," Frank Berman, executive vice president, chief marketing officer at Bloomingdale's, said in a press release.

"Being a native New Yorker, for me Bloomingdale's was part of my experience growing up. Now, having the opportunity to work with this iconic brand is both exhilarating and an honor," Lamarche added

Additionally, a collection of limited-edition merchandise featuring Lamarche's graffiti and bold letters will be displayed in pop-up shops in all Bloomingdale's locations and on Sept. 1 through Oct. 31. The custom products, which range in price from $6 to $115, coffee mugs, travel cups, toiletry bags, decorative pillows, select men's accessories and apparel and tote bags. While supplies last, customers can also receive a complimentary Lamarche letter pin.

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