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Oct 23, 2016 Last Updated: 11:08 AM EDT

Wilhelmina Models, Tumblr Kick Off NYFW SS17 With Cocktail Party At Roxy Hotel [SLIDE SHOW]

Sep 07, 2016 01:23 PM EDT
Wilhelmina Models
Wilhelmina Models, Tumblr Kick Off NYFW (Getty Images)

New York Fashion Week doesn't officially start until Thursday, but Wilhelmina Models and Tumblr got the party started early on Tuesday night with a party at Paul's Cocktail Lounge at the Roxy Hotel.

The party was held to celebrate the launch of Wilhelmina's new Tumblr page, which was created to give fashion lovers a behind-the-scenes look at models on and off duty.

Three of Tumblr's photographers have been following Wilhelmina's models around the city to castings to document their street style for the Tumblr page and will continue to do so throughout NYFW.

Last night's party, which featured music by DJ Select and a three-song performance by Moxie Raya, attracted a fashionable crowd, including Wilhelmina models RJ King, Ronald Epps and Cindy Bruna, Raya, singer Leon Bridges, actor Mathew Morrison, Wilhelmina CEO Bill Wackermann and Tumblr CEO David Karp.

Click through the slide show above to see images from Wilhelmina and Tumblr's NYFW party, and click here to check out Wilhelmina's new Tumblr page. Keep checking back with us as we cover more of NYFW's hottest parties and events, and check out our live blog here and the full NYFW schedule here.

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