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Opening Ceremony Launches Esprit Capsule Collection

Sep 09, 2016 08:34 AM EDT
Opening Ceremony
(Photo :

Opening Ceremony is reviving Esprit with a 40-piece apparel and accessories collection.

Titled Esprit by Opening Ceremony, the collaborative collection includes men's, women's and unisex styles.

"Carol [Lim] and I grew up in the era of Esprit's amazingness. It's always been a brand that, I would say probably even as early as Opening Ceremony opened, we've always talked about doing something with Esprit. The timing is kind of perfect," Opening Ceremony co-founder Humberto Leon told WWD.

"We are happy to see the creative vision of our founders, Susie and Doug Tompkins, revived in a contemporary and current way by way of Humberto and Carol's design sensibility. It shows that Esprit's original vision is still today as relevant as ever," added Arnd Müller, chief brand marketing officer of Esprit.

Earlier this summer, Opening Ceremony debuted a pop-up shop at the Brooklyn Museum to coincide with the institution's "Who Shot Sports: A Photographic History, 1843 to the Present" exhibition. The pop-up shop, which is open until Jan. 8, houses Opening Ceremony's unisex Club USA capsule collection, which features tanks, T-shirts, caps and pins based on 1980s and 1990s summer sportswear.

"With the inspiration of the brand so heavily rooted in sports, it was an organic choice for Opening Ceremony to be part of the Brooklyn Museum's 'Who Shot Sports' exhibition," Lim said.

Click here to shop the full Opening Ceremony by Esprit collection, which is also available at Opening Ceremony U.S. locations, Selfridges in London, Tom Greyhound in Paris and i.T in Hong Kong and Beijing.

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