Like most companies in the smartphone game, HTC is gearing to pack its top-of-the-range smartphones with powerful camera technology, tech site Slash Gear reported.
This time, the game is no longer a case of simply adding more megapixels. HTC's Symon Whitehorn said the company is adding some interesting technology inside its smartphones for camera users to enjoy, such as the duo camera that allows the user to refocus after an image is taken, according to TechRadar.
However, the future of HTC's camera includes some new and groundbreaking features that may let its users replace their full size camera altogether.
"Optical zooming in a smartphone is not too far off at all for HTC. I can't give too much away, but within 12-18 months we'll see huge advances in phone optics. That's why we don't necessarily believe in doing a high-resolution, photo enlarging solution," Whitehorn said, according to the Vodafone blog.
Whitehorn said HTC is working toward improving smartphone camera tech to the point that it's harder to justify taking out a big camera and even buying one beyond "specialist and nostalgia reasons."
While Whitehorn is confident that optical zoom is close to reality for HTC, he also noted that the DSLR camera market will not be displaced by cameras in smartphones in the short term.
What he believes is that camera makers will eventually embrace the smartphone market and partnerships between companies will be common, according to Slash Gear.
In the case of 4K cameras and video recording capability, Whitehorn said that HTC could be 4K ready now and needing only about 8MP to reach that resolution.
HTC, however, is waiting until 4K is more ingrained into the lives of users.
Whitehorn also noted that HTC wants to own the selfie market, in which the front camera is no longer an afterthought and is optimized for taking selfies. HTC won't be matching the front camera specifications to those of the rear camera, though.
"I'd never want to just put the same camera on each side," Whitehorn told Vodafone blog. "I'd rather optimise each camera for their roles, and treat them with an equal intellectual process."
"Selfies are a very different imaging environment," Whitehorn continued. "The nice thing there is that we always know what the range of someone's arm is, so we can tune the camera for that setup by using things like an ultra-wide lens and digital correction."