Singer Avril Lavigne recently unveiled her newest "Hello Kitty" music video but it's nothing like she's ever done before - and for all the bad reasons.
To make matters worse, the song's official music video which was made public on YouTube on Tuesday, but was immediately taken down a few minutes later, is said to be an even bigger trainwreck than the song itself.
In the video, Lavigne is featured parading around with four identical and expressionless Asian women behind her.
All the backups were doing mediocre dance moves in various settings, including a bedroom, the streets and a candy store.
When her expressionless troop isn't around, Lavigne attempts to command the stage by playing with her guitar, eating sushi and waving at an admirer.
So the biggest question about the video is - why was it given the title "Hello Kitty?"
The music video "tries to do nothing. Its laziness is demonstrated in the first 21 seconds, during which Lavigne holds a plush stack of cupcakes, shakes her hips, stares at the cupcakes, bounces her shoulders" and more.
At one point, Lavigne even sang the line, "Someone chuck a cupcake at me."
TIME also shared a link to Lavigne's newest video and wrote, "A message to our alien overlords: Who are you and what have you done with Avril Lavigne? Last time we checked on our beloved h8r for sk8r bois, she was riding around town handing out middle fingers like Halloween candy with the propulsive pop-rock of "Rock N Roll" and "17."
Now, everyone is urging the singer to give them an explanation for one of the boldest, yet most untimely moves in her career.
Someone please explain, what happened to this Canadian popstar?