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Christopher Bailey Officially Assumes Role of CEO at Burberry

May 01, 2014 11:32 AM EDT
Christopher Bailey
(Photo : Tumblr)

Today is a big day for Christopher Bailey.

Wednesday marked Angela Ahrendts' last day at Burberry, which makes today Bailey's first day in his dual role of chief creative and chief executive officer of the British luxury label, the company said in a statement to the London Stock Exchange on Thursday.

Back in October, Burberry announced that Bailey would replace Ahrendts as its CEO when she departed the brand to assume the role of senior vice president for retail and online stores at Apple.

"I am profoundly moved and humbled to be asked to take on the CEO role at this company that means so much to me," Bailey said in a statement.

"I also feel privileged to be keeping my role as chief creative officer, as I believe that creativity and innovation have been at the heart of our success in the last 10 years and will be even more so in the decade ahead. It has been my privilege to work with people right across the company over the last 10 years, and whilst I am sad no longer to have the inspirational leadership of Angela, who has been an absolute joy to work with, I feel more than confident that part of her legacy is an enormously strong team in all of our areas."

Bailey's new role, as described by Burberry, is a combination of his existing chief creative officer position "with overall responsibility for creating and delivering the next chapter in Burberry's global vision and business strategy."

Bailey, who joined Burberry as design director in May 2001, definitely has big shoes to fill considering how much the brand grew under Ahrendts, and we're excited to see what he does in his new role.

"When we announced recently that Christopher Bailey would succeed me at Burberry in the newly created role of chief creative and chief executive officer, I felt such peace," Ahrendts said.

"Not only because I believe Christopher is one of the sector's greatest visionaries and Burberry's natural next leader, but also because my instincts told me he and the senior team were fully ready for me to pass the baton."

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