This season, Moschino's men's collection will be shown in London for the first time ever.
The runway show, which is scheduled to take place on June 16 at 6 p.m., will be held at an undetermined location. Not only is this the first time the Italian fashion house has shown its men's collection in London, but it is also creative director Jeremy Scott's debut men's offering for the label. At the show, Scott will also present about 15 items from his women's pre-collection for Moschino.
A spokesperson told WWD that Scott's decision to show in London was "instinctive, for fun and inspirational," which all are terms that the designer associates with the city's "vibe and international crowd." Scott also has a personal connection to London. The designer has shown his namesake collection there before.
Scott was named the new creative director of Moschino back in October, and his debut women's collection for the brand was presented during Milan Fashion Week in February. His fall 2014 collection was well-received by critics, and his fun take on fashion and connection to pop culture icons (Katy Perry sat front row at his fall show) seems to have brought Moschino back into the spotlight.
"It's one of the few houses that has humor. It's the same for me. We share an obsession with poking fun at fashion," Scott told Style.com after the news of his appointment broke.
"The ironic thing is, during my last year of college, when I was at Pratt, I interned for the Moschino press office. Yeah, it's kind of a fairy-tale story. I was the intern, and now I'm running the company."
Marcello Tassinari, managing director and CFO of Aeffe SpA, Moschino's parent company, told WWD that Scott has already helped strengthen the brand, which "is showing a growth above average."