Rather than tapping one major model to star in his fall 2014 advertising campaign, Tom Ford has enlisted an army of aesthetically pleasing people.
In addition to Gigi Hadid, who starred in Ford's Velvet Orchid fragrance campaign, Natalie Westling, a favorite of Marc Jacobs, Ashleigh Good, who, despite being very pregnant, walked in Chanel's fall 2014 couture show, Arnold Schwarzenegger's son Patrick, Sabrina Ioffreda, Ella Richards, Vanentijn de Hingh, Yaya Decosta, Lida Fox and Ian Mellencamp are all featured in Ford's campaign images.
Shot by Johnny Dufort, the photographs are meant to show off everyone's unique personal style.
"The concept is individual style, which was the idea behind my first women's show in N.Y. The campaign is focused on the personal, individual style of different types of women," Ford told WWD.
The main campaign image features eight wide-ranging looks from Ford's fall 2014 collection, including the Beyonce-approved sequin jersey dress and a luxurious animal-print jacket. The ads will break in the September issues of a slew of top titles internationally, including Vogue, Harper's Bazaar, Elle and Vanity Fair.
We love that Ford focused on up-and-coming models for his latest ad campaign rather than playing it safe with someone tried-and-true like Chanel did with Cara Delevingne, Balenciaga and Isabel Marant did with Gisele Bündchen and Jason Wu did with Adriana Lima.
Marc by Marc Jacobs is another brand that took an unconventional route with its fall 2014 ad campaign. For his secondary label, Jacobs took to social media to find his campaign stars for fall.
"It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong," Jacobs told WWD.
"We wanted the ads to shout with youth and energy...to be fresh and reclaim the spirit that the collection had when we first conceived of it - to be another collection, not a second line."
What do you think of Ford's fall 2014 ad campaign? Share your thoughts with us in the comment section below.