New York City – The NFL is stepping up its style game. Abercrombie & Fitch has been named the league's first official fashion partner, launching a multiyear collaboration that brings player and fan apparel into a new, fashion-forward era.
The multiyear partnership gives Abercrombie & Fitch exclusive rights to feature NFL branding and provide personalized styling services for players, including access to a style concierge and the brand's latest collections. NFL players such as Christian McCaffrey, Amon-Ra St. Brown, Tee Higgins and CeeDee Lamb are among those featured in the inaugural campaign.
Abercrombie & Fitch also plans to open pop-up shops at select NFL events, offering fans exclusive merchandise and personalized shopping experiences.
"Style has always been a part of the NFL's DNA, from the history of the game to players' gameday outfits," said Kyle Smith, fashion editor at the NFL. "Partnering with Abercrombie & Fitch lets us honor that legacy while introducing a new generation of fans to looks that are timely, versatile and connected to the culture of NFL football."
"As the NFL continues to evolve, we are partnering with brands that share our strategic vision," said Tracie Rodburg, senior vice president of global partnerships at the NFL. "Naming Abercrombie & Fitch as an official sponsor reinforces our position as a growing leader in the fashion community, creating deeper connections with our fans at the convergence of fandom and fashion and celebrating our players' dynamic style."
© Copyright Fashion Times 2024. All rights reserved.
