Amelia Gray Hamlin Byredo Mojave Ghost
Amelia Gray Hamlin for Byredo Mojave Ghost. Courtesy of Harley Weir

Many people have a signature scent, as do many brands. Byredo's Mojave Ghost is definitely its calling card. The aroma has cemented itself on the Mount Rushmore of fragrances, scoring a place right between Chanel N°5 and Le Labo Santal 33. Now the treasured scent has a new advocate in the form of Amelia Gray Hamlin.

The fresh face of the iconic fragrance is featured in both a brand new campaign and a brand new video. The model is captured in the desert, natch, by photographer and director Harley Weir. The vibe is elegant yet mysterious, much like the perfume with its captivating blend of ambrette, nesberry, magnolia, sandalwood, violet, cedarwood, musks and vetiver.

Check out the campaign and the accompanying video on Byredo's Instagram.

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