Scarlett Johansson
Scarlett Johansson stuns in Armani at the 2024 White House Correspondents' Dinner. Courtesy of Paul Morigi/Getty Images

In case you didn't know, Scarlett Johansson has joined the pool of celebrities who helm some of the biggest brands in beauty. The actress whose star power and old Hollywood glamour were on full display at the recent White House Correspondents' Dinner hosted by her 'SNL' star husband Colin Jost, is the founder of cult-favorite skincare line The Outset.

Created for sensitive skin, Johansson dropped into the Today Show Monday to talk about The Outset which she founded in 2022, and her struggles with having sensitive skin. "I had acne for such a long time that I remember my makeup artist on a film was like, 'Oh, well, just wait until you have acne and wrinkles, that's your next step," she admitted on the show. After enduring an "arduous" decade-long process that involved "a lot of tears" to establish what worked for her skin, Johansson eliminated harsh scrubs and super-active ingredients.

"What got me out of that cycle, was [saying] OK, I'm just gonna stop everything, I'm just going to gently exfoliate my skin and moisturize every day," Johansson went on. "And I realized putting moisture back into my skin was what it needed, because my skin barrier was so imbalanced." Simplifying her beauty routine and nurturing it with ultra-moisturizing products is what transformed Johansson's complexion and inspired the creation of The Outset. The foundation of the brand's gentle plant-based solutions is Hyaluroset Complex, a botanical alternative to hyaluronic acid that delivers next-level moisturizer to hydrate, nourish, and plump the skin without irritating it. The collection is also packed with hydrating squalene, rejuvenating vitamin C, repairing niacinamide, purifying blue clay and offers a rescue balm to strengthen the skin's barrier.

Ahead, discover how Johansson and her biggest fan (Jost) incorporate The Outset into their beauty routines and why its sensitive skincare products have been a hit with millions.

Colin Jost is a devotee of The Outset.


Take it from Colin, THIS is the one product that every cowboy has in his saddlebag: The Outset Prep Serum 🤠 #theoutset #glowingskinhack #glowingskin

♬ original sound - The Outset

The Outset has simplified the approach to skincare.

The Outset Bundle
Courtesy of The Outset

The Outset's lineup features just eight core products that can be used alone or incorporated into your existing regimen, and in just two short years, it's living up to the hype. Two of its hero products, the Firming Vegan Collagen Prep Serum and Purifying Blue Clay Mask — are winners of Allure's Best of Beauty Awards. "It's really connected with people," Johansson said of the brand during her Today interview. "We make them as user friendly as possible and try to eliminate as many harmful ingredients, so that as many people can use them. And I think that kind of universal and gentle approach to skincare has allowed a lot of people to play with the product and have success with it."

Scarlett Johansson's skincare routine only contains three steps.


New Year, renewed skin. ✨ Instead of drying the skin like traditional masks, our Clay Mask is incredibly gentle + hydrating. It clarifies, smooths, + brightens skin while tackling dullness, clogged pores + breakouts that contribute to a damaged barrier. #theoutset #blueclaymask #claymask #charcoalmask #salicylicacid #gentleskincare #skincaredetox #skincaremask #skinbarrier

♬ original sound - The Outset

Johansson has suffered from sensitive skin and acne since her teens and has spoken candidly about her traumatic experiences. "My earliest skincare memory dates back to when I was filming The Horse Whisperer, I had just gotten my first real breakout and a make-up artist on set spotted it and said, "Whoa, you have Mount Vesuvius on your forehead!," she told Grazia Daily UK. The actress gave us a glimpse into how she conquered this problem with the help of hero products from her brand. "I use our three-step The Outset Daily Essentials Regimen in the morning. I do the cleanser, Prep Serum, and then the day cream, and that's it," she told Allure. "And in the middle of the day, if I shower or wash my skin again, I use the serum again. At night, I wash my face with the cleanser and I usually use the Night Cream."

The Outset is all about its community.

With a brand ethos that emphasizes community, The Outset partnered with TYB, an engagement-based platform that rewards customers for interacting with their favorite brands online. Through this portal, The Outset "Skinsiders" can connect and share beloved products with each other while earning discounts. Many of the products are also available on Amazon.

Shop The Outset's Best Sellers

The Outset Skincare Best Sellers Set
The Outset Skincare by Scarlett Johansson Best Sellers Set. Courtesy of The Outset

All of the products in The Outset are created with gentle plant-based ingredients known for their high efficacy powers. In line with their "radically gentle" philosophy, the consciously clean vegan line is fragrance and cruelty-free, dermatologist-tested, and sensitive skin-approved. In this best-seller bundle are four of the brand's skin-loving heroes: Gentle Micellar Antioxidant Cleaner, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer and Purifying Blue Clay Mask.

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