With Chemena Kamali at the helm, Chloe is once again boho central. From the get-go, the creative director reinforced the brand's carefree identity. Now Chloe's Fall 2025 campaign has been revealed and it's serving Gucci/Valentino vibes. Not that we're complaining.
At first glance, onlookers may think the ads come courtesy of Alessandro Michele due to their excessive nature. By excessive, we mean layer upon layer of clothes plus piles of accessories. Krisztiàn Èder was recruited to shoot the campaign starring Ever Anderson, Tish Weinstock, Petra Collins, Hejia Li and Bebe Parnell. The backdrop appears to be an upscale home portraying 70s realness thanks to floral wallpaper and furniture. Kind of fitting given the old-school feel of the offering.
Check out more of the Chloe Fall 2025 campaign on the brand's website.
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