Cindy Crawford MCM
Cindy Crawford stars in MCM’s Fall 2023 campaign shot by Juergen Teller. Courtesy of MCM

Way back in 1996, Cindy Crawford served as the face of MCM via a campaign shot by Herb Ritts. Funny how time and fashion repeat themselves. It's just been revealed that the supermodel is back as the face of the German fashion brand.

Shot by photographer Juergen Teller, Cindy is captured with a pile of monogrammed bags for the Fall 2023 Heritage ads. "It was nostalgic for me to travel back in time with MCM from our first photoshoot in the 90's with my dear friend, Herb Ritts," says Cindy. "Their classic bags remain timeless."

See the full MCM Fall 2023 campaign and buy the featured bags here.

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