Much like the game of designer musical chairs, the trend of appointing celebrities as brand ambassadors for both beauty and fashion labels continues. Frequently, brands make the announcement before unveiling any corresponding advertising campaigns. See Olivia Rodrigo for Lancôme. Instead of taking the typical route, Cartier is forging its own path by revealing Gemma Chan as a new ambassador while displaying its new high jewelry collection.
En Équilibre is all about precision and harmony. It somehow manages to balance simplicity and extravagance, symmetry and asymmetry. Pieces include a 6.98-carat cabochon-cut ruby enveloped by a ribbon of openwork diamonds ring and a panther ornament strung together with emerald beads to create a necklace. Chan's the perfect spokesperson since the actress and producer attended a Cartier event in Singapore late last month.
Visit Cartier's Instagram to see more of the brand's En Équilibre collection.
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