Jhené Aiko SKIMS
Jhené Aiko in SKIMS' latest campaign. Courtesy of Henrik Purienne

Jhené Aiko has been in the music industry for over two decades and now she's marking the modeling world as her newest dominion. In SKIMS' latest advertising campaign, the "None of Your Concern" singer is seen posing in the desert in ensembles from the brand's Cotton Rib and Jersey collections as the wind caresses her long, dramatic pony. With South African photographer Henrik Purienne behind the lens, Aiko looks as radiant as ever in the Cotton Rib Cami, Tank and Tee along with the Jersey Boy Short and Cheeky Tanga.

While it's understandable to view the campaign as another one of SKIMS' clever marketing ploys, the decision to have the R&B songstress as its latest muse was destiny. "As a longtime customer and genuine fan of the brand, I'm honored that SKIMS asked me to be part of it," shared Aiko in a statement. "My outfits on stage can often be very intricate and restrictive, but when I'm at home with my family or traveling on the road, comfort is essential."

Founder Kim Kardashian also expressed her appreciation for the star's ethereal style and unmatched energy. "She's one of my favorite artists so I'm honored to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month."

Be sure to shop the Cotton Rib and Cotton Jersey collections on SKIMS' website while scrolling through more images from the campaign.

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