Kendall Jenner Proenza Schouler Spring 2023
Kendall Jenner at Proenza Schouler Spring 2023. Courtesy of Imaxtree

Kendall Jenner has a lot going on. Not only is she a busy model, she has her own tequila brand 818 Tequila. Now Kendall is adding to her ever-growing résumé as she takes on the role of L'Oréal Paris ambassador.

"Nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same," explains L'Oréal Paris Global Brand President Delphine Viguier.

The reality star and influencer is in good company. Kate Winslet, Viola Davis, Elle Fanning, Andie MacDowell, Camila Cabello and more all rep the humongous brand. Kendall will obviously appeal to a younger consumer base, which is exactly what the company has in mind. She'll front advertisements for a variety of items, including Infallible Matte Resistance Lipstick and Panorama Mascara.

"I'm honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I'm worth it. Joining the L'Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment," says Kendall.

This isn't the first time Kendall has partnered with a beauty brand. In addition to collaborating with her sisters on fragrance and cosmetics drops, she's teamed up with Proactiv, Estée Lauder and Moon Oral Care.

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