Marni Coty
Marni Fall 2023. Courtesy of Launchmetrics Spotlight

Fashion and beauty connoisseurs will be thrilled to discover that Coty has announced a licensing agreement with Marni. The beauty giant will collaborate with the Italian fashion house on an elevated line of fragrances and cosmetics bringing you the latest and greatest products through 2040.

"We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury," says Coty CEO Sue Nabi. "Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty's highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House's visual style and values in beauty to life."

"The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience," adds Marni CEO Barbara Calò. "Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we're redefining the brand's boundaries, opening up new opportunities of affirmation for Marni."

Expected to launch in 2026, the collection will infuse Marni's stylish, luxury brand identity into the world of beauty.

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