Miu Miu The Lyst Index
Miu Miu Fall 2023. Courtesy of Launchmetrics Spotlight

While everyone is familiar with Miu Miu, in a way it's always remained Prada's kid sister. But that second fiddle standing is no more after the latest edition of The Lyst Index. The quarterly ranking of fashion's hottest brands and products just revealed that Miu Miu earned the top spot this quarter.

Miu Miu has steadily been building its reputation. Who can forget those now classic micro skirts from the Spring 2022 collection? According to The Lyst Index, the Italian fashion house's meteoric rise is due to demand for its ballet flats and Arcadie bag. Then there's that cashmere cardigan.

A few other brands also made big moves. Jacquemus jumped six places. Daniel Lee's Burberry moved up four spots and Ferragamo appears on the list for the very first time. Both Tory Burch and Peter Do's Helmut Lang missed the list, but are trending upward.

You can read the report in full here.

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