POSSE x Reality Eyewear
POSSE x Reality Eyewear's Popular shades are made for Instagram. Courtesy of Bobby Largemouth

Summer is prime time for sunglasses, but the sun doesn't go away come fall. So shades are definitely still on the sartorial menu. Thankfully, there's a new collab supplying the ideal frames.

For the third time, POSSE PR duo Jadon Medina and Marley Hemmen have teamed up with Australia's Reality Eyewear on a cool pair of shades. Popular has a covetable wraparound curved frame and a dark midnight finish. With a $56 price tag, the shades are bound to be popular just like the collab's last offering dubbed Retrograde, which was sported by Lil Nas X and Julia Fox.

The POSSE x Reality Eyewear Popular campaign is also Instagram-worthy. It stars model Rennu Sandhu captured by iconic paparazzo Bobby Largemouth.

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