The Lyst Index Q4 2023
Prada Spring 2024. Courtesy of Launchmetrics Spotlight

It's no secret that Prada is having a major moment right now. From the Cleo shoulder bag to the leather Monolith loafers, the Italian fashion house is once again cool. The Lyst Index agrees ranking Prada as the hottest fashion brand of last quarter.

The Lyst Index takes into account shopping behavior, social media mentions and activity and engagement statistics worldwide over a three-month period. Its research proves Prada's It status. The luxury label released a star-studded holiday campaign, announced a collaboration with Axiom Space on NASA's lunar spacesuits and opened the Pradasphere II public exhibit in Shanghai.

Meanwhile, its sister label dropped to the second spot. Miu Miu had many exciting milestones as well, including the Miu Miu Club event in Tokyo, a holiday campaign featuring Emma Corrin and the Miu Miu Select event with Emily Ratajkowski.

The Row makes the list for the very first time with searches for the brand rising 93 percent. Mostly due to its Margaux Bag, which earns Hottest Product status. Victoria Beckham also had a great quarter with the brand's Frame Buckle Belt landing second most-coveted product honors.

Read the full report here.

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