Pucci Very Vivara
Vittoria Ceretti in Pucci's Very Vivara campaign. Courtesy of Mario Sorrenti

Pucci is forging its own path. The fashion house opted out of showing its latest collection during Milan Fashion Week. Instead, Artistic Director Camille Miceli will present its wares at a runway show in Rome on April 4.

In an effort to promote its new Very Vivara collection and the upcoming presentation, Pucci just unveiled a new advertising campaign. The ads star Vittoria Ceretti captured in and out of the pool by photographer Mario Sorrenti. She's outfitted in pieces boasting the revived print, which comes in the form of everything from swimwear to denim to dresses and even accessories.

Check out more of Pucci's latest campaign on the brand's Instagram.

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