Seoul Fashion Week (SFW) returns with its 2026 Spring/Summer edition, running September 1–7, 2025, celebrating 25 years of fashion excellence. This milestone edition emphasizes Seoul's identity on the global stage, blending tradition, innovation, and cutting-edge AI technology.
Seoul as a Living Runway
For the first time, iconic landmarks like Deoksugung-gil, Hongje Yuyeon, and Heungcheonsa Temple become immersive fashion stages. SFW transforms the city itself into a runway, fusing cultural heritage with modern creativity.
AI Meets Fashion
This year, AI takes center stage in SFW's campaign video, immersive exhibition, and runway shows. Visitors can experience how AI reimagines fashion presentations, combining visual effects, lighting, and interactive installations. This fusion showcases Seoul's innovative spirit, positioning the city as a global hub where technology and style converge.
Spotlight on Korean Designers
27 local designers will debut collections blending traditional Korean aesthetics with contemporary designs. Their work reflects a unique Korean identity while reaching international buyers and media, creating global opportunities for emerging talent.
Global Collaborations
The Berlin Showroom brings 12 German brands to Korea for the first time, strengthening cross-cultural exchange. This partnership highlights SFW's role as a key connector in the international fashion ecosystem.
Business & Public Engagement
From September 4–6, DDP Design Lab hosts a trade show with 74 brands, while one-on-one buyer consultations in Seongsu, Hannam, and Gangnam attract 100+ international buyers, including Printemps and Saks Fifth Avenue Almaty.
The public can enjoy AI-driven exhibitions at Sindang Station (Sept 2–7) and interactive photo booths at DDP Oullim Square. Citizens can also apply via social media to attend runway shows, making fashion more accessible and interactive than ever.
Celebrating Seoul's Identity
SFW 2026 isn't just about fashion—it's about Seoul's identity unfolding through tradition, innovation, and AI. This 25th anniversary edition celebrates the city's unique blend of culture and technology, reinforcing Seoul as a leading global fashion capital.
Discover more: Official Seoul Fashion Week
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