PARIS — The announcement that Chinese fast-fashion platform Shein is opening a 1,200-square-meter space within the Paris department store Bazar de l'Hôtel de Ville (BHV) has drawn fierce opposition from BHV's longtime suppliers. The move, slated for November, has prompted walkouts and sharp criticism over competitive practices and overdue payments.
Shortly after the news broke, high-end labels including Odaje and Figaret Paris pulled their merchandise from BHV. Odaje's founders removed their shoe brand's booth, and FIGARET's president, Eléonore Baudry, withdrew 1,500 items from her store's corner.
Suppliers described the inclusion of Shein as the "last straw," citing chronic issues with delayed reimbursements. Several brands — among them APC (owned by L. Catterton, co-owned by LVMH), PVH (which owns Calvin Klein and Tommy Hilfiger), Cabaïa, and Armor-Lux — are reportedly considering ending partnerships with BHV altogether.
At BHV, some sales staff quietly voiced frustration during the internal fallout, while signage at Balibaris, Hugo Boss and Serge Blanco outlets reportedly carried slogans like "SGM will sink BHV" — referencing the store's managing group, Société des Grands Magasins (SGM).
Critics say Shein's arrival undercuts local brands and traditional retail models, especially given pricing, supply chain advantages and delivery speed advantages. From the viewpoint of many suppliers, BHV's decision signals a shift in priorities away from established French marques.
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