There's a changing of the guard going on over at Versace. After successfully leading her late brother's fashion house for years, Donatella Versace revealed back in March that she's stepping away from her chief creative officer role at Versace. (A position now occupied by Dario Vitale.) She isn't going far, however, since she'll still be serving as a brand ambassador. Now comes her very last campaign for the label.
Naturally, the Versace Fall 2025 campaign is star-studded. The former designer enlisted 11 of her top model friends to appear in the ads. We're talking Kate Moss, Kristen McMenamy, Amber Valletta, Claudia Schiffer, Natasha Poly, Anok Yai, Mica Argañaraz, Saskia de Brauw, Liu Wen, Mila Van Eeten and Jacqui Hooper. She also called on pals to shoot the impressive campaign, namely Mert Alas and Marcus Piggott.
"We tried to create something that can give a message of fun, love and looking forward," Versace explains. "It's not only about the clothes, it's about the spirit that is on set. These images were created with soul, they were created with friendship. Versace is a community of people looking forward, projecting love, fun, hope. Every collection is a story, and this is the story of Versace, and I'm always ready for the next chapter."
Check out more from the Versace Fall 2025 campaign on the brand's Instagram and website.
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