Alaïa is the very definition of aspirational fashion. Whether it's clothing (like peplum-accented tapered pants), footwear (mesh ballet flats), handbags (the east-west variety) or jewelry (including the spiral kind), the fashion house is super luxe. Now it's unveiled the Alaïa Summer Fall 2025 Archetypes campaign and it definitely lives up to the hype.
Naturally, the ads were captured in the South of France. Anok Yai and Binx Walton star in the sun-drenched images, modeling everything from a black bandeau and skirt combo to just pooling pants. Photographer Tyrone Lebon captured the stunning images guaranteed to give everyone a true sense of wanderlust. Because if you can afford to wear Alaïa, you can afford to jet off to the French Riviera.
Check out more of the Alaïa Summer Fall 2025 Archetypes campaign on the brand's Instagram.
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