Alexander McQueen Pre-Fall 2025 Campaign
Celebrating Soho. Courtesy of Theo Sion

Buckingham Palace, Westminster Abbey and the Tower of London are just a few of the must-visit destinations when you travel to London. Another highlight of any trip is checking out a couple of the city's pubs. The only question is which ones are worth eating up a couple of hours of your tight tourist schedule. Seán McGirr has a suggestion via the Alexander McQueen Pre-Fall 2025 campaign.

Photographer Theo Sion captured the ads outside and inside The Coach & Horses located in Soho. It's a pretty perfect match as the collection is inspired by Soho in the 50s and the pub of choice nods to the era. The campaign is a "streetwise synthesis of informality and precision." To that end, stylist Sarah Richardson decked out models in everything from tartan trousers to a shearling-collared charcoal tweed coat to a crisp short-sleeve dress layered over a slightly sheer shirt. Not your typical pub fare, but we'll take it.

See more from the Alexander McQueen Pre-Fall 2025 campaign, including videos, on the fashion house's Instagram.

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