Bulgari Eternally Reborn Advertising Campaign
Anne Hathaway stars in Bulgari’s Eternally Reborn advertising campaign. Courtesy of Zoey Grossman

Bulgari is synonymous with fine jewelry. There's a reason you saw its bling over and over again during the Cannes International Film Festival. Now we're treated to a trio of the jeweler's brand ambassadors in its latest advertising campaign.

Anne Hathaway, Zendaya and Liu Yifei star in the brand's Eternally Reborn ads captured by photographer Zoey Grossman. There's even an accompanying video directed by Nathalie Canguilhem. The advertising campaign showcases Bulgari's Aeterna high jewelry collection, which made its debut last week. The ads highlight transformations and eternal rebirth worn by the aforementioned ambassadors during their "path of personal renewal and self-discovery."

Check out the entire Eternally Reborn advertising campaign on Bulgari's website.

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