Beyonce Cecred
Beyoncé is expanding her portfolio. Courtesy of Beyoncé

You can now add hair care mogul to Beyoncé's seemingly never-ending portfolio. The Grammy-winning artist teased her newest venture on Instagram. The short video showed clips and images of women getting their hair shampooed and styled, including her daughter Blue Ivy Carter.

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Beyoncé's video was set at her mother's salon in Houston called Headliners where the songstress used to work. But this isn't the first time we got a glimpse into her latest endeavor. In May of 2023, the superstar posted a carousel of photos to Instagram hinting about what's to come.

"How many of ya'll knew my first job was sweeping hair in my mama's salon?" Beyoncé asked. "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating."

Luckily, we don't have to wait much longer. Cécred drops February 20.


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